#Download playboy magazine tv
Playboy's management is hoping the company's latest aggressive moves on TV and the Web are enough to return it to profitability.ĭespite the new advanced strategies, until recently the market had been moving away from Playboy.
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And it also introduced, the companion Web site to what will become Playboy's harder-core cable channels. Earlier this year the company launched Playboy SportsBook, an online gambling site based in Gibraltar and intended for foreign bettors. Playboy's CyberClub subscriptions, which sell for about $7 a month, continue to grow. Though the company's online division lost $25 million last year, revenues increased by 50 percent and Playboy says it expects the group to turn a profit next year. Playboy is optimistic about its Web prospects. In recent years she also led the brand's march into cable TV and cyberspace. Christie closed Playboy's nightclubs, streamlined the company's staff to cut costs and reorganized Playboy's licensing strategy away from kitschy trinkets and toward classier apparel. But it wasn't until Hef's driven daughter, Christie, took over as president in 1982 that the company really got serious. Over the next 48 years the company extended the brand-known for its bunny logo, "girl next door" models and playful attitude toward sexuality-into almost every possible incarnation, from casinos to key chains. The first issue, 44 pages with a nude centerfold of Marilyn Monroe, sold 50,000 copies. The company essentially started the mainstream adult-entertainment business when Hefner launched the magazine in 1953.
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"They should have done this a while ago."īut given its soft-core origins, Playboy has long been reluctant to go all the way. "There are so many alternatives that are down and dirty," says Jack Trout, a Greenwich, Conn.-based marketing strategist.
#Download playboy magazine movie
And the company's profitable entertainment division, which operates Playboy's soft-core movie channels, has been losing market share recently to more explicit pay-per-view offerings. As the tech bubble burst, last year the company postponed a spinoff of its Web site. The empire's flagship magazine has seen its circulation fall significantly from its peak in the 1970s. In the first quarter of 2001, Playboy Enterprises reported a loss of almost $12 million. The company's stock price had lost almost two thirds of its value last year, before it began rebounding slightly in recent weeks. It's been a while since Playboy shareholders had any cause for celebration. Lounging in his pajamas the afternoon after his party, he told NEWSWEEK: "We're getting a standing ovation from Wall Street."
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Hef was in his element, and the market's reaction to the week's news gave him one more reason to celebrate: Playboy shares had climbed 30 percent. Fireworks burst overhead as Playmates sashayed on roller skates across the tennis court, which the magazine's 75-year-old founder had turned into a rink for the occasion. Two days after playboy Enterprises announced it was buying three X-rated cable movie channels-a dramatic departure from the company's soft-core image-Hugh Hefner hosted an Independence Day gathering at his mansion in Los Angeles.